Here’s how to ensure your company gets published in international media, explained in theory:
The success of a new project largely depends on the effective management of relationships with audiences both locally and internationally. Companies should look beyond their own products or services and focus on business identity by sharing compelling stories. The secrets of building relationships with foreign media can be unlocked by understanding the right strategies.
We have also prepared a checklist of tips for submitting materials to foreign media:
Language skills
Experts emphasize the importance of fluent communication in the language of the target media. All documents must be written in the language of the media. It is best not to translate texts yourself, but to entrust this task to professional translators so that the text is understandable and resonates with the “living” language.
Press release quality
The principles of writing press releases are universal. A press release intended for distribution to the media must be professional, regardless of the audience. Experts suggest livening up the press release with a quote from a company representative or stakeholder. It is advisable to adapt each text to the stylistic preferences of a particular media outlet.
Fact check
Foreign media meticulously check the accuracy of facts. Before sending out a press release, make sure that all information is verified to ensure objectivity, veracity of sources, and accuracy of the facts stated.
Pitching
Effectively presenting your idea or materials to the editorial team of a foreign media outlet is critical to collaboration. The field requires careful preparation. In your proposal, succinctly convey key information and emphasize the importance of the news for readers of the publication; Attach the press release in PDF format and relevant links.
Collaboration in the field of culture and events
Foreign media are often interested in topics that are directly related to their country, citizens or culture. Organizing an event such as an exhibition with the participation of representatives of foreign embassies or company partners can contribute to the development of international relations.
Category of relevant information
It is very important that the news trigger category in the press release is relevant to the media. For example, sending a press release to a sports magazine about the opening of a dental clinic may not be practical. Preparing materials for foreign media motivates companies to produce quality content that reaches a global readership.
In conclusion, to get published in foreign media, focus on the quality and relevance of your writing, and also emphasize communication with journalists. Regardless of the country, publicists and journalists are interested in creating useful and popular materials. Feel free to be the first in the international news market.
